This social network has become an essential application, especially for companies and influencers. It has become a hub where people share photos, advertisements and videos of personal or business-related content.
However, sharing content at any time is not a good strategy, whether you are an influencer or not. It is important to do this at the time or times of day when we can get more interactions, whether they are likes, shares or comments... Therefore, knowing when to publish on Instagram can be a very useful tool.
Given that Instagram has changed its algorithm in recent years to give more priority to posts made by users' friends and family, it's more difficult to share visible posts, so choosing the best time to post and determining when users are ready to look at their Instagram accounts is a pretty important value.
It is imperative to emphasize that one of the factors that determine the numbers is that unattractive content does not have the same value as plain content. Sharing something just for the sake of sharing will reduce the chances of engagement with users. It is not worth investing time in something that we could call "ordinary" or common content.
It's really important to know what to share so that people are curious about what you put up.
Likewise, if you create attractive content for the web, but share it at the wrong time, it is possible that no one will see it. In turn, if no one sees it, there will be no likes or comments and no one will share it. The more users there are online, the better.
The Instagram algorithm is concerned with how much interaction an Instagram post receives and how quickly it does so. If a post receives a lot of likes and comments soon after it is published, the algorithm recognizes the post as quality content and displays the post to even more followers.
Keep in mind, however, that each account is unique and will require individual care to increase the reach for more likes and followers.
When is the best time to publish on Instagram?
If you are looking for a single hour to do it, unfortunately, you won’t find an answer here. There is no single "best time to post" for every day of the week, but there are a few hours and tips that can help you reach the widest possible audience.
The best times to post on Instagram are Wednesday at 11:00 and Friday from 10:00 to 11:00.
Best Day to Publish: Wednesday is definitely the best day to publish on Instagram
Best time to create engagement: Tuesday to Friday, 10:00 to 15:00
The worst day to post: Sunday
The time of the worst engagement or commitment: at night from 23.00 to 03:00 am.