In most cases, the clients of this service seeks above all, the feeling of superiority that comes from being accompanied by a woman with a high level of education and excellent presence.
In recent years this phenomenon has crossed gender boundaries and there are more and more male escorts. The documentary The Great Happiness Space: Tale of an Osaka Love Thief, shot and directed by Jake Clennell in 2006, reflects the rise of this phenomenon in Japan.
A lot of the Japanese youth go to glamorous places and pay hundreds of dollars to have a good time with a boy who pleases them. It is the modern, masculine version of the traditional geisha.